About us Mission and vision Mission and vision The Farming & Wildlife Advisory Group SouthWest (FWAG SouthWest) is a registered charity representing the region’s farmers and landowners in the delivery of wildlife conservation. FWAG was first established as a charity in the 1960s by a group of forward thinking farmers who saw that the environment was an important part of a successful farming business. FWAG SouthWest shares this vision today and acts to: For over 50 years, FWAG SW provide independent advice and delivering real change on farmland by working with land managers and landowners across the region. Combining an understanding of farming systems, land management and farm businesses with habitat creation, habitat management and species conservation, FWAG SW is able to effect positive environmental change in the wider landscape. We also focus on helping farm businesses manage their natural capital assets like soil, water and carbon. FWAG SW specialises in making government policy, environmental incentives, regulations and emerging environmental markets accessible for farmers and land managers at a practical delivery level. FWAG SouthWest is also part of the FWAG Association, an umbrella organisation under which many of the independent FWAG organisations across the country can join together to help influence government policy relating to the delivery of farmland environmental conservation. In 2019, FWAG celebrated 50 years of supporting farmers and the environment.